VibeMuse
Our goal at VibeMuse is simple, to find the right name for your brand. Through the use of reason and creativity, we are able to articulate your brand in just a word or two.
In today’s crowded marketplace, a business needs any advantage it can get. A distinctive, memorable, credible, and unique name is absolutely essential in not only being noticed, but being found. The importance of a proper name should never be overlooked and is a crucial component of your branding. The industry is full of examples of ill-fated names that have led to poor market performance. Start your business off on the right foot, with the advantage of a proper name.
Our specialty is creating unique names that make meaningful, emotional connections with people. Our names are evocative, poetic, and most importantly – memorable. Our extensive study of language has given us the expertise to determine how language works and how it does not. This extensive expertise is combined with meticulous precision, creativity, and our proven naming process to discover the name that will drive the success of your business. As an independent agency, we are able to be selective about who we work with and the way we work. This allows us the flexibility to shape our processes to meet a client’s needs and budget.
Consumers often make decisions on the basis of emotions. To be successful, your name must engage your customers on the level of emotion and desire. Naming is a form of neuro-marketing. Names that do not have an emotional component are overlooked. The common practice of naming your company by using three different letters such as MVI falls flat. If you want your name to succeed in the marketplace then its time to choose VibeMuse. We are naming sages. We know the role that feelings and thoughts play in driving purchase decisions.
Our unique backgrounds in academia and marketing; in philosophy and psychology, allows us to know human wants and needs, drives, desires, and motivations. This knowledge propels us light years ahead of our competition while grounding us in helping you launch your name and brand.
Devotion, stability, familiarity, trust, comfort, and belonging begin with the right name. The right name leads to the right somatic markers that forges associations and behaviors. The right name gives your company and product a clear sense of its mission.
VibeMuse is a joint venture, founded by experts Mark Zlomislic and Erich Bertussi. Mark has earned advanced degrees in philosophy, literature, art theory, and linguistics. Erich has over 20 years of experience in marketing and design. VibeMuse is the resulting marriage of these vast talents and is one of the only firms in Canada that specializes in naming.